Are you thinking about starting a bottled water organization from scratch? If YES, this is a complete information for starting a bottled water business with NO money and no experience.
Okay, so we have provided you an in-depth sample bottled water business plan template. We also took it additional by analyzing and drafting an example bottled water marketing plan supported by actionable guerrilla marketing concepts for bottled water businesses. In this article, we will be considering all the requirements for starting a bottled water business. So placed on your entrepreneurial permit’s and hat proceed.
Table of Content
Bottled water Industry Overview
Market Research and Feasibility
Bottled Water Name ideas
WATER IN BOTTLES Licenses and Permits
Bottle Water Marketing Plan
Cost of Starting a WATER IN BOTTLES Plant
Bottled Water Marketing ideas
Are you an aspiring entrepreneur searching for a profitable and good business venture to launch? If you have what it takes to start a business, then you should consider starting a water in bottles production company in your city.
Needless to say there are readily available markets for bottled water no matter the part of the world that you made a decision to start your own bottled water Production Company. This is so because every human on the face of the earth drink clean and portable drinking water to survive no matter how it is packaged.
Although starting a standard bottled water production company can be capital intensive for an entrepreneur that is just starting out.
But if it is possible to conduct an intensive market feasibility and clinical tests before launching the business, you are sure likely to breakeven before most businesses that are started on a same day, within same area and under similar economic conditions. The bottom line is that economic recession hardly affects the rate of intake of water in bottles especially during summer period.
Basically what most standard bottled water production companies rely on to increase sales cum revenue generation is robust distribution network within their coverage areas; suppliers, restaurants, sports clubs and hotels et al are a number of the key business entities that you need to partner with if you would like to do pretty much in this occupation.
Starting a Bottled Water Company - A Complete Guide
Industry Overview
This is no doubt a very lucrative industry that may make one a millionaire if all things work together for good. Bottled water is one commodity that's consumed in all parts of the world and of course those that are in the business of producing water in bottles are recognized to generate sales season in year out if the business enterprise is well - managed.
As a matter of fact, economic downturn hardly affects the consumption of bottled water basically because it is a commodity that is as important as the air we breathe.
Production companies in the water in bottles industry basically purify water in bottles into plastic and glass bottles for consumption. The bottled water are correctly capped and labeled accordingly before being sold to the general public. Companies in this market have an assortment of water offerings usually, such as spring water, mineral water, sparkling water and flavored water in a variety of sizes and prizes.
Players in this sector are also mixed up in manufacturing of ice manufacturing. It is common to find big companies who are into creation of carbonated drinks and food and drinks take part in the production of bottled water.
Research conducted by IBIS Globe shows that in the United States of America, the amount of concentration in the Bottled Water Production industry is modest, as the top four players are expected to create 65.5 percent of revenue.
Given the heavy bulk weight of industry items and the relatively low benefit per unit sold, bottled water production is normally taken on by large firms with major economies of scale and large investments in transportation. As the majority of bottled water production is performed as you of many activities within the organization portfolios of international food and beverage companies, the rest of the part of the industry’s production is conducted through small-sized local players.
The Bottled Water Production industry is a thriving sector of the economy of the United States of America and they generates a whooping sum of more than $5 billion annually from more than 565 registered and certified bottle water production companies scattered all around the United States of America.
The industry is responsible for the employment of well over 14,360 people. Experts project the bottle water production industry to grow at a 4.0 percent annual rate. The Coca Cola Firm, Nestle and Pepsi Co will be the global globe leaders in the bottled water industry; they have the lion marketplace share in the usa of America and generally in most countries of the world.
Despite the known fact there are big corporations who are in to the production of bottled water, the actual fact remains that starting a small scale bottled water production business has minimal barriers to access, with low begin - up capital. Most players in the water in bottles production industry are small- to medium-size establishments that focus on the local community.
With this type of business, if you want to start on a little scale, you can decide to start servicing your local community. All you would need is contacts, packaging, networking and good marketing and customer support skills. However, if you intend starting it on a sizable scale, then you should consider spreading beyond your local community to convey level and even nationwide level.
Some of the elements and incentives that encourages aspiring business owners to venture into starting a bottled water production company may be the fact that the required amount needed to begin the business especially when you choose to start a small scale servicing a little community is not on the high side in comparison to other small scale businesses.
So also, the marketplace for bottled water cuts across people of all races, culture, financial status and age et al. That means it is easier for loads of entrepreneur who are thinking about the business to come into the industry anytime they really want; the entry barriers are quite affordable and any significant minded entrepreneur can comfortably improve the begin - up capital without collecting loans from the bank.
Over and above, the water in bottles production industry is a lucrative industry in fact it is open for just about any aspiring entrepreneur to can be found in and establish his or her business; you can chose to start on a small scale servicing a community or you can chose to start on a large scale with several outlets in key cities all around the United States of America.
Starting a Bottled Water Company - Market Feasibility and Study
Demographics and Psychographics
The psychographic and demographic compositions for individuals who consume bottled water is all encompassing. This is so because there are no human being on the facial skin of the earth that does not drink clean and portable drinking water.
So as a bottled water production company, your marketplace should cut across people of different financial standings, culture, religion, race and age et al. All you need to accomplish is to make sure that your bottled water is packaged is affordable and packaged in different sizes and of course different prices. With that you will be able to appeal to all your target market.
Set of Niches in the WATER IN BOTTLES Industry
Basically, there are simply no niche areas in the bottled water production industry simply because water in bottles are expected to meet up same standard in any portion of the world hence the industry is strictly regulated.
On the other hand, bottled water production companies are recognized to continue to improvise so as to continue steadily to expand their market reach which is why it is now simpler to find flavored water in bottles, distilled bottled water, sparkling water in bottles, bottled water with low PH value and water in bottles packaged in various sizes et al.
As a matter of fact, most water in bottles production companies are not overlooked when it comes to generating water that are dispense via water dispensers.
Competition in the Bottled Water Industry
There are just a few businesses that lack competition. Among the good factors about competition is the fact that it can help one sit down up and rise to the challenges there are. There is hardly any industry or occupation all over the world where there is absolutely no competition, as a matter of fact, it is competition that brings creativity and innovations in the business world.
This would go to show that if you are looking towards starting a water in bottles production company, you then should brace - up for competitions in the market. The truth is that you will be not expected to compete among bottled water production businesses in your city, but also international and world class corporations like the Coca Cola Company, Pepsi Co and Nestle et al.
Most water in bottles company are leveraging on creativeness when it comes to packaging and marketing to continue to stay afloat in the industry. One creativity approach that is common is making certain their water in bottles conforms to the correct PH - level.
As a matter of known fact it's quite common to find bottled water production companies especially medium level and small scale bottled water companies specially labeling their bottled water for particular occasions to meet the demand of their customers. For example, a client that is celebrating his or her birthday may strike an agreement with a bottled water company to specifically label the water in bottles that will be served in the event to conform with the occasion.
No doubt, the fact that there surely is stiffer competition in the bottled water production industry isn't hampering the performance of new entrants; most of them understand how to recreate and re - strategize to attain out or attract more customers.
List of Well Known WATER IN BOTTLES Brands in the usa of America
Atlanta divorce attorneys industry, it isn’t new there are brands that are way ahead of others. This can be related to their long stamina, amongst other items. It is important to state there are larger companies who are into water in bottles production and in addition there are medium level and small scale business that are also into water in bottles production.
This is so since the market is open for all to take part in. Here are some of the leading brands in the water in bottles production industry in the usa of America;
The Coca Cola Company
Nestle (Nestle Pure Life)
Pepsi Co. (Aquafina)
Fiji Water
Evian
Voss Artesian Water
Perrier
Smart Water
Arrowhead Mountain Spring Water
Ice Mountain Natural Spring Water
Deer Park Natural Spring Water
Economic Analysis
Starting a bottled water production company can’t be reported to be a difficult business venture but simultaneously, it is a business that will require thorough economic analysis - feasibility studies and market place study et al if you are looking towards making gains in the industry.
Part of what you should focus on in this line of business is how to build a standard water purification and product packaging plant, a robust distribution systems, branding not to mention how to maintain your machinery and equipment and to look after your overhead before your business breakeven. Other cost that should be regarded during budgeting and preparing are way to obtain packaging materials, and energy and maintenance costs et al.
It is necessary to try whenever you can to lessen overhead cost when coming up with plans to start a food truck business and to operate in cities where you can be allowed to cook and prepare your food inside your truck. Well for right now it is only in Chicago that food trucks are not allowed to cook their food inside their truck.
Lastly, there are a number of permits that are required to run a bottled water production business in the United State of America, and of course there are public health codes to observe also.
Starting a WATER IN BOTTLES Plant from the Scratch Vs Buying a Franchise?
Good enough water in bottles production business is one of those businesses that sell franchise; brands that have gained huge market leverage can successfully sell their franchise. Any aspiring entrepreneur who's considering starting a bottled water production business gets the option of either beginning with the scratch or buying a preexisting franchise.
There are loads of factors that needs to be considered before choosing the choice to follow. A few of the things to consider are the price of beginning with the scratch or buying a franchise, your financial capability, your vision, and your business skills and experience.
If your intention of starting a bottled water production business is to grow beyond one city, if you want to have presence in key cities in the United States and Canada, then starting your water in bottles creation company from the scratch is your very best option.
But if you just want to begin a business with the aim of just making profits and you don’t have the mandatory finance and experience to create a business from the scratch, then it'll pay you to buy the franchise of an effective brand in the water in bottles production industry.
Challenges and threats of Starting a Bottled Water Company
If you decide to begin your own water in bottles production company in the United States, Canada, and Australia or in Europe, you're sure going to face some threats and challenges that are peculiar to similar business. Some of the difficulties that you are going to confront is finding your way around government regulations.
There are several laws away there that you are expected to follow if you want to run your own water in bottles production company in the United States of America, some of the laws are unique to each states in the U.S.
Generally, in case you are considering starting a bottled water production company in the United States of America and in any part of the world, then you should brace up to face threats such as unfavorable government regulations and policies, economic downturn; usually financial downturn affect the purchasing power of the average women or man on the street. Of course the arrival of another water in bottles Production Company in same location where your marketplace exists.
Writing a continuing business Arrange for your Bottled Water Company
Business plans are one of the all-important things that you have to carry out whilst looking to start a business. When it comes to starting a business, the first step you have to take is to compose an excellent business plan. As a matter of fact, it really is pretty difficult to run a continuing business without a good business plan on ground; it will be tantamount to trials and errors and it is not what you will want to subject your time and wages to.
A Business plan may be the blue print of your business; it really is a business document that can aid you to successfully create a business and in addition administer / manage the business enterprise. It is not enough to simply write a business plan for the sake of writing one, your business plan should be able to pass fact check; you need to put relevant facts, figures and figures under consideration when writing your business plan.
The truth is that, the main aim of writing a business plan is not just for the sake of having a business document set up; but to have a detail guide about how to effectively set - up, run and manage your business. Your business strategy should outline and cover strategies on how you intend to work and manage your water in bottles production company.
When writing your business plan, make sure that you are moderate with regards to setting projections about income generation and sales projections et al. It is better to end up being on the safer side which explains why when you are calculating your future income you should utilize the lower range numbers as against the upper range.
These are some key factors that you need to consider when drafting your business plan also;
Executive summary and Company’s descriptions: you are anticipated to write about the idea of your business, descriptions of your company, your company’s vision declaration, and mission statement, where your company will be located, your management team, your purchase philosophy as well as perhaps why people should patronize your products or services.
Other key components which should not be lacking in your water in bottles production business plan are your product offering, SWOT analysis, sales and marketing analysis / strategies, pricing, costing and financial projection, management techniques, expansion strategies, publicity and advertising strategy, budget and start - up capital generation et al.
Choosing a Suitable Location for your WATER IN BOTTLES Plant
When it comes to choosing a location for a continuing business such as bottled water Production Company, there are fundamental questions you should answer and key factors that must definitely be considered. You are expected to choose a location that is easily accessible especially since it relates to your distribution network and offer of recycleables et al. Affordability, availability of labor and safety are also some of the factors that you need to consider.
Despite the fact that water in bottles are consumed by just about anybody, it is important to select a location that will give your economy of scales; a location which will give leverage to favorably contend in the industry as a fresh entrant and also to make reasonable earnings et al.
Starting a Bottled Water Company - Technical & Manpower Details
When it comes to starting a water in bottles production company, you should make plans to build a standard water plant then. A typical water plant includes water borehole, effective drinking water treatment and water purifying devices, water bottling machines, a mini lab and good drainage system. So you are expected to place all of this equipment and machine set up and also purchase standard distribution trucks.
Although you can get a fairly used make of the above listed devices and machines, but it is advisable to choose new and latest machines and equipment that may serve you for a long period most particularly if you have the mandatory money to make the purchase. Even though you don’t have the required amount, you can enter an agreement with the suppliers of such bottled water production machines and devices and pass on the payment over a period.
As regard acquiring a facility, if you have the required finance, it is to your advantage to acquire a property or lease a facility to be utilized for your water in bottles production plant; it usually offers you the freedom to design the facility how you need to it to end up being and install safety gadgets as you so desire. But if you are low on cash, then you don’t have any option other than to rent a facility.
With regards to creating a workforce structure for a standard bottled water production company, then you should look towards getting qualified and qualified people to fill the following roles; Chief Executive Officer (Owner), Plant Manager, RECRUITING and Admin Manage, Merchandize Supervisor, Sales and Marketing Manager, Accountants / Cashiers, Production Workers / Machine Operators, Distribution Truck motorists, and Cleaners.
Over and above, you will need a minimum of 15 - 20 staff members to successfully run a small scale bottled water Production Company.
Starting a WATER IN BOTTLES Company - The Marketing Plan
Marketing Ideas and Strategies for Bottled Water
The fact that the entry barrier for starting a small scale water in bottles production business is low implies that there is bound to become more players in the industry no matter the location you decide to start yours. Essentially, you must come up with creativity and innovations if you must carve out a market for yourself within the available market in your community, town, state or country.
So when you are drafting your marketing strategies and suggestions for your bottled water production business, ensure that you outsmart what your rivals are offering. Here are a few of the platforms you can use to market your water in bottles production company;
Introduce your bottled water brand simply by sending introductory letters to home, bottled water merchants and other stakeholders in your target and other cities
Open your bottled water production company with a party in order to capture the attention of home who are your first targets
Engage in road display in targeted communities every once in awhile to sell your products
Advertise your products in community based newspapers, local TV and radio stations
List your business and products on yellow pages ads (local directories)
Leverage on the internet to market your bottled water brands
Engage in direct marketing and sales
Encourage the utilization of Referral marketing (referrals)
Possible Competitive Approaches for Winning YOUR COMPETITION in the Bottled Water Industry
When it comes to competing favorable in the bottled water production industry, you would need to be extremely creative to stay on top. The truth is definitely that, if your customers have the chance to buy a well cheap and packaged bottled water from your competitors, the possibility of losing them can’t end up being ruled out.
In other to stay competitive in this industry, you must make sure that your bottled water is distributed and always available in outlets within your target market locations. The truth is that if there are fluctuations in the supply of your brand of water in bottles, customers can choose to shift allegiance and settle for other options available.
So also section of the creativity and innovations that will keep you highly competitive is to make sure that you produce bottled water in different sizes, flavors and deals et al. it will give your target market options.
Possible Methods to Increase Customer Retention for your WATER IN BOTTLES Company
No doubt among the strategies that you'll need to employ in order to generate repeated product sales from your own customers and also to retain them is to make sure that the quality and taste of your bottled water are constant and will not fluctuate.
The simple truth is that if the taste and quality of your bottled water fluctuates, you are going to battle to get your customers coming back likely; people usually go for products that are of good quality. You can even make uses of promotional tips such as loyalty schemes, direct advertising, door drops, and merchandising.
Lastly, ensure that you offer your visitors incentives if you want to retain them and of course continue to generate repeated sales from them and also to attract clients.
Strategies to Increase your Brand Create and Recognition a Corporate identification for your WATER IN BOTTLES Company
No matter the industry you belong to, the truth is that the marketplace is a dynamic and it requires constant brand awareness and brand boosting cum promotion to continue to appeal to your marketplace. Your corporate identity as too much to do with regards to creating a business that is rewarding and last long.
Listed below are the platforms you may leverage on to increase your brand awareness and create corporate identity for your Bottled Water Production Company;
Place adverts on both print (community based newspapers and magazines) and electronic media platforms
Sponsor relevant community programs
Leverage on the internet and social media platforms want; Instagram, Facebook , twitter, et al to market your bottled water brand
Install your Expenses Boards on strategic places all around major cities in the United States of America
Engage in road show every once in awhile in targeted communities
Distribute your fliers and handbills in target areas
Position your Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing your products.
Ensure that your water in bottles are good branded and that all of your staff members use your customized clothes, and all your official distribution and cars vans are personalized and well branded.
Tips for Running a Starting a WATER IN BOTTLES Company Successfully
It is the duty of businesses to make sure that they set up plans that will ensure that the business enterprise is successfully work well. The truth is that, irrespective of the kind of business you run, your ability to get all of the members of your team on same page all the time is among the keys you should successfully run the organization.
As the principle executive officer of a bottled water production company, it is your responsibility to give direction to the business. Part of what you need to do is to make sure that you create time for office meetings; the right time where challenges, feedback, projections and relevant issues are discussed. The meetings could daily be, once in a week, twice a week or once in a month. The end result is that there should become constant meetings in your organization.
Carrying out appraisals on a regular basis and training your workers shall assist you to run your organization effectively. Encourage your workers to pursue certifications within their various region of specializations; it shall help your organization’s profile not to mention it can help the individuals. You can decide to fully or partially sponsor some of the certifications.
Lastly, you should keep your doors open for suggestions from people of your team as well as your clients. It is very important to reward excellent functionality in your organization; it shall go a long way to encourage healthy competition in your organization.
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