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Starting a WATER IN BOTTLES Company - A Complete Guide

Posted on December 30, 2018 at 2:50 AM
Are you interested in starting a bottled water firm from scratch? If YES, here is a complete guidebook for starting a water in bottles business with NO money and no experience.

Okay, so we have provided you an in-depth sample water in bottles business plan template. We also took it additional by analyzing and drafting an example bottled water marketing plan backed up by actionable guerrilla marketing concepts for water in bottles businesses. In this article, we will be considering all of the requirements for starting a water in bottles business. So placed on your entrepreneurial hat and allow’s proceed.

Table of Content

Bottled water Industry Overview

Market Research and Feasibility

Bottled Water Name ideas

Bottled Water Licenses and Permits

Bottle Water Marketing Plan

Cost of Starting a Bottled Water Plant

Bottled Water Marketing ideas

Are you an aspiring entrepreneur searching for a good and profitable business venture to launch? If you have what it takes to start a business, then you should consider starting a bottled water production company in your area.

Needless to say there are readily available markets for bottled water regardless of the part of the world that you decided to start your own bottled water Production Company. This is so because every individual on the face of the planet earth beverage clean and portable water to survive regardless of how it is packaged.

Although starting a standard water in bottles production company can be capital intensive for a business owner that is just getting started.

But if you are able to conduct an intensive market feasibility and clinical tests before launching the business, you are sure going to breakeven before most businesses that are started on a same day, within same area and under similar economic conditions. The bottom line is that economic recession hardly affects the rate of usage of bottled water especially during summer period.

Basically what most standard bottled water production companies rely in to increase sales cum revenue generation is robust distribution network within their coverage areas; retailers, restaurants, sports clubs and hotels et al are a number of the key business entities that you should partner with if you want to do pretty well in this line of business.

Starting a Bottled Water Company - A Complete Guide

Industry Overview

This is no doubt an extremely lucrative industry that may make one a millionaire if everything work together for good. Bottled water is one commodity that's consumed in all elements of the world and of course those that are in the business of producing water in bottles are known to generate sales yr in year out if the business is well - managed.

As a matter of fact, economic downturn hardly affects the intake of bottled water simply because it is a commodity that's as important as the air we breathe in.

Production companies in the water in bottles industry purify water in bottles into plastic and glass bottles for consumption basically. The water in bottles are properly capped and labeled before being sold to everyone accordingly. Companies in this sector have a variety of water offerings usually, such as for example spring water, mineral water, sparkling drinking water and flavored water in a range of prizes and sizes.

Players in this industry are also mixed up in manufacturing of ice manufacturing. It is common to find big companies who are into creation of soft drinks and food and drinks engage in the production of bottled water.

Research conducted by IBIS Globe shows that in the United States of America, the known level of concentration in the Bottled Water Production industry is modest, as the top four players are expected to generate 65.5 percent of revenue.

Given the heavy bulk weight of industry items and the relatively low benefit per unit sold, bottled water production is normally taken on by large firms with major economies of scale and heavy investments in transportation. As the majority of water in bottles production is performed as you of many actions within the organization portfolios of international food and beverage companies, the remaining part of the industry’s production is conducted through small-sized local players.



The Bottled Water Production industry is a thriving sector of the economy of america of America and they generates a whooping sum of well over $5 billion annually from more than 565 registered and licensed bottle water production companies scattered all over the United States of America.

The industry is responsible for the employment of more than 14,360 people. Experts task the bottle water production sector to grow at a 4.0 percent annual rate. The Coca Cola Organization, Nestle and Pepsi Co will be the global world leaders in the bottled water industry; they have the lion marketplace share in the usa of America and generally in most countries of the world.

Even though there are big corporations who are in to the production of bottled water, the fact remains that starting a small scale bottled water production business has minimal barriers to access, with low begin - up capital. Most players in the bottled water production industry are little- to medium-size establishments that cater to the local community.

With this type or kind of business, if you want to begin on a small scale, you can decide to start servicing your local community. All you would want is contacts, packaging, networking and good marketing and customer support skills. However, in the event that you intend starting it on a big scale, then you should consider spreading beyond your local community to convey level and even national level.

Some of the elements and incentives that encourages aspiring entrepreneurs to venture into beginning a bottled water production company may be the fact that the required amount needed to begin the business especially when you decide to start a small scale servicing a small community isn't on the high side in comparison to other small scale businesses.

So also, the marketplace for bottled water cuts across people of all races, culture, financial age and status et al. That means it is easier for loads of entrepreneur who are interested in the business to enter into the industry anytime they desire; the entry barriers are quite affordable and any critical minded entrepreneur can comfortably raise the begin - up capital without collecting loans from the lender.

Over and above, the water in bottles production industry is a lucrative industry and it is open for any aspiring entrepreneur to can be found in and establish his / her business; you can chose to begin on a small scale servicing a community or you can chose to begin on a big scale with many outlets in key metropolitan areas all over the United States of America.

Starting a Bottled Water Company - GENERAL MARKET TRENDS and Feasibility

Demographics and Psychographics

The psychographic and demographic compositions for individuals who consume bottled water is all encompassing. This is therefore because there are no human on the facial skin of the earth that does not drink clean and portable water.

So as a water in bottles production company, your target market should cut across folks of different financial standings, tradition, religion, race and age et al. All you need to do is to make sure that your water in bottles is packaged is inexpensive and packaged in various sizes and of course different prices. With that you will be able to appeal to all your target market.

Set of Niches in the Bottled Water Industry

Basically, there are no niche areas in the bottled water production industry simply because bottled water are expected to meet up same standard in any section of the world hence the industry is strictly regulated.

On the other hand, bottled water production companies are recognized to continue steadily to improvise so as to continue steadily to expand their market reach which explains why it is now simpler to find flavored bottled water, distilled bottled water, sparkling bottled water, bottled water with low PH value and water in bottles packaged in different sizes et al.

As a matter of fact, most water in bottles production companies are not overlooked when it comes to making water that are dispense via water dispensers.

Competition in the WATER IN BOTTLES Industry

There are just a few businesses that lack competition. Among the good points about competition is the fact that it can help one sit down up and rise to the challenges there are. There is almost no industry or line of business in the world where there is no competition anywhere, as a matter of fact, it is competition that brings creativeness and innovations in the business world.

This would go to show that if you are searching towards starting a bottled water production company, you then should brace - up for competitions in the industry. The truth is certainly you are not expected to compete amongst bottled water production businesses in your area, but also international and world class corporations like the Coca Cola Company, Pepsi Nestle and Co et al.

Most water in bottles company are leveraging on creativeness with regards to packaging and marketing to continue to stay afloat in the industry. One creativity approach that is common is ensuring that their bottled water conforms to the appropriate PH - level.

As a matter of fact it is common to find bottled water production companies especially medium level and small scale bottled water companies specially labeling their bottled water for particular occasions to meet the demand of their customers. For example, a client that's celebrating his / her birthday may strike an agreement with a water in bottles company to specially label the bottled water that'll be served in the occasion to conform with the event.

No doubt, the truth that there surely is stiffer competition in the water in bottles production industry is not hampering the performance of fresh entrants; most of them learn how to recreate and re - strategize to reach out or attract more customers.

List of Well Known Bottled Water Brands in the United States of America

Atlanta divorce attorneys industry, it isn’t new there are brands that are way ahead of others. This can be related to their long stamina, amongst other issues. It is necessary to state that there are larger companies who are into water in bottles production and in addition there are medium level and small level business that are also into bottled water production.

This is so since the market is open for all to participate in. Here are a few of the leading brands in the bottled water production industry in the usa of America;

The Coca Cola Company

Nestle (Nestle Pure Life)

Pepsi Co. (Aquafina)

Fiji Water

Evian

Voss Artesian Water

Perrier

Smart Water

Arrowhead Mountain Spring Water

Ice Mountain Natural Spring Water

Deer Park Natural Spring Water

Economic Analysis

Starting a water in bottles production company can’t be said to be a difficult business venture but at the same time, it is normally a business that requires thorough financial analysis - feasibility studies and market place survey et al if you are looking towards making gains in the industry.

Part of what you ought to focus on in this occupation is how to build a standard water purification and product packaging plant, a robust distribution systems, branding not to mention how to sustain your machinery and equipment and to care for your overhead before your business breakeven. Other cost that needs to be considered during preparing and budgeting are way to obtain packaging materials, and maintenance and fuel costs et al.

It is necessary to try whenever you can to cut down on overhead cost when coming up with plans to begin a food truck business and also to operate in cities where you can be allowed to cook and ready your food inside your truck. Well for now it is only in Chicago that food trucks are not permitted to cook their food inside their truck.

Lastly, there are numerous of permits that are required to run a bottled water production firm in the United State of America, not to mention there are public health codes to observe also.

Starting a Bottled Water Plant from the Scratch Vs Buying a Franchise?

Good enough bottled water production business is one of those continuing businesses that offer franchise; brands that have gained huge market leverage can sell their franchise successfully. Any aspiring entrepreneur who is considering starting a water in bottles production business has the option of either starting from the scratch or buying a preexisting franchise.

There are loads of factors that should be considered before choosing the choice to follow. Some of the factors to consider are the cost of beginning with the scratch or buying a franchise, your financial capacity, your vision, and your business experience and skills.

If your intention of starting a water in bottles production business is to grow beyond one city, if you want to have presence in key cities in the United States and Canada, then starting your bottled water creation company from the scratch is your very best option.

But if you just want to start a business with the purpose of just making money and you don’t possess the mandatory finance and experience to build a business from the scratch, then it'll pay you to get the franchise of an effective brand in the bottled water production industry.

Threats and Challenges of Beginning a Bottled Water Company

If you decide to begin your own bottled water production company in the usa, Canada, and Australia or in Europe, you're sure going to face some threats and challenges that are peculiar to similar business. Some of the issues that you are going to confront is finding the right path around government regulations.

There are several laws out there that you are expected to follow if you want to run your own bottled water production company in the United States of America, a few of the laws are unique to each states in the U.S.

Generally, if you are considering starting a bottled water production company in the United States of America and in virtually any part of the world, then you should brace up to face threats such as for example unfavorable government regulations and policies, economic downturn; usually economic downturn affect the purchasing power of the average man or women on the street. Of course the arrival of another water in bottles Production Company in same location where your target market exists.

Writing a Business Arrange for your Bottled Water Company

Business plans are one of the all-important things that you have to carry out whilst seeking to start a business. When it comes to starting a business, the first step you need to take is to create a good business plan. As a matter of fact, it is pretty difficult to run an ongoing business with out a good business anticipate ground; it will be tantamount to trials and mistakes and it is not what you will want to subject matter your time and hard earned money to.

A Business plan is the blue print of your business; it really is a business document that can aid you to successfully setup a business and in addition administer / manage the business enterprise. It is not enough to create a business arrange for the sake of writing one just, your business plan will be able to pass fact check; you must put relevant facts, figures and statistics under consideration when writing your business strategy.

The truth is that, the primary aim of writing a business plan is not just with regard to having a business document in place; but to have a detail guide on how to effectively set - up, run and manage your business. Your business strategy should outline and cover strategies about how you intend to operate and manage your bottled water production company.

When writing your business strategy, ensure that you are moderate with regards to setting projections in income generation and sales projections et al. It is better to be on the safer side which explains why when you are calculating your future income you should utilize the lower range numbers as against the upper range.

These are some key factors that you need to consider when drafting your business plan also;

Executive summary and Company’s descriptions: you are anticipated to write about the concept of your business, descriptions of your company, your company’s vision statement, and mission declaration, where your company will be located, your management team, your investment philosophy as well as perhaps why people should patronize your products or services.

Other key components that should not be lacking in your bottled water production business plan are your product offering, SWOT analysis, sales and marketing analysis / strategies, pricing, financial and costing projection, management techniques, expansion strategies, advertising and publicity strategy, budget and begin - up capital generation et al.

Choosing a Suitable Location for your WATER IN BOTTLES Plant

When it comes to choosing a location for a continuing business such as water in bottles Production Company, there are key questions you should answer and key factors that must definitely be considered. You are expected to choose a location that is easily accessible especially since it pertains to your distribution network and offer of raw materials et al. Affordability, availability of labor and safety are some of the factors that you ought to consider also.

Despite the fact that water in bottles are consumed by just about anybody, it is important to choose a location that may give your overall economy of scales; a location that will give leverage to favorably compete in the industry as a brand-new entrant and also to make reasonable profits et al.

Starting a WATER IN BOTTLES Company - Technical & Manpower Details

With regards to starting a bottled water production company, then you should make plans to build a standard water plant. A standard water plant includes water borehole, effective water treatment and water purifying devices, water bottling devices, a mini lab and good drainage system. So you are expected to put all this equipment and machine set up and also purchase standard distribution trucks.

Although you may get a used make of the above listed gear and machines fairly, but it is recommended to go for new and latest devices and equipment that may serve you for a long period most especially if you have the mandatory money to help make the purchase. Even though you don’t have the mandatory amount, you can enter an contract with the suppliers of such water in bottles production machines and gear and pass on the payment over a period of time.

As regard acquiring a facility, for those who have the required finance, it really is to your advantage to get a property or lease a facility to be utilized for your water in bottles production plant; it usually offers you the freedom to create the facility the way you need to it to become and install safety gadgets as you so desire. But if you're low on cash, you then don’t have any option apart from to rent a facility.

When it comes to creating a workforce structure for a typical bottled water production company, you then should look towards getting qualified and proficient people to fill the following roles; Chief Executive Officer (Owner), Plant Manager, RECRUITING and Admin Manage, Merchandize Supervisor, Sales and Marketing Manager, Accountants / Cashiers, Production Workers / Machine Operators, Distribution Truck drivers, and Cleaners.

Over and above, you will need at the least 15 - 20 workers to successfully run a small scale water in bottles Production Company.

Starting a WATER IN BOTTLES Company - The Marketing Plan

Marketing Ideas and Strategies for Bottled Water

The actual fact that the entry barrier for starting a little scale bottled water production business is low means that there is bound to be more players in the industry no matter the location you decide to start yours. In essence, you must come up with creativity and innovations if you must carve out a market for yourself within the obtainable market in your community, town, state or country.

So when you are drafting your advertising ideas and strategies for your water in bottles production business, ensure that you outsmart what your competitors are providing. Here are some of the platforms you can make use of to market your bottled water production company;

Your bottled water brand simply by sending introductory letters to residence introduce, bottled water merchants and other stakeholders in your target and other cities

Open your water in bottles production company with a party in order to capture the attention of home who are your first targets

Engage in road show in targeted communities every once in awhile to sell your products

Advertise your items in community based newspapers, local TV and radio stations

List your business and products on yellow pages advertisements (local directories)

Leverage on the internet to market your bottled water brands

Engage in direct sales and marketing

Encourage the use of Word of mouth marketing (referrals)

Possible Competitive Strategies for Winning Your Competitors in the Bottled Water Industry

When it comes to competing favorable in the bottled water production industry, you would need to be extremely creative to stay on top. The truth is usually that, if your customers have the opportunity to buy a well cheap and packaged bottled water from your competitors, the likelihood of losing them can’t become ruled out.

In other to remain competitive in this industry, you must ensure that your bottled water is distributed and always available in outlets within your target market locations. The truth is that if there are fluctuations in the way to obtain your brand of water in bottles, customers can choose to shift settle and allegiance for other options available.

So also area of the creativity and innovations that will keep you highly competitive is to ensure that you produce bottled drinking water in different sizes, packages and flavors et al. it will give your target market options.

Possible Ways to Increase Customer Retention for your WATER IN BOTTLES Company

No doubt one of the strategies that you'll need to employ in order to generate repeated product sales from your customers and also to retain them is to make sure that the quality and flavor of your water in bottles are constant and will not fluctuate.

The truth is that if the taste and quality of your water in bottles fluctuates, you are likely likely to struggle to get your visitors coming back; people go for products that are of good quality usually. You may make uses of promotional ideas such as loyalty schemes also, direct marketing, door drops, and merchandising.

Lastly, make sure that you offer your visitors incentives if you would like to retain them and of course continue steadily to generate repeated sales from their website and also to attract new customers.

Strategies to Boost your Brand Create and Recognition a Corporate identification for your Bottled Water Company

Regardless of the industry you belong to, the truth is that the marketplace is a dynamic and it requires consistent brand awareness and brand boosting cum promotion to continue to appeal to your target market. Your corporate identity as a lot to do with regards to building a business that is profitable and last long.

Listed below are the platforms you may leverage on to increase your brand awareness and create corporate identity for your Bottled Water Production Company;

Place adverts on both print (community based newspapers and magazines) and electronic media platforms

Sponsor relevant community programs

Leverage on the internet and social media platforms want; Instagram, Facebook , twitter, et al to market your bottled water brand

Install your Bill Boards on strategic places all around major towns in the United States of America

Engage in road show every once in awhile in targeted communities

Distribute your handbills and fliers in target areas

Position your Flexi Banners at strategic positions in the positioning where we intend getting clients to begin patronizing your products.

Ensure that your bottled water are well branded and that all of your staff members use your customized clothes, and all your official distribution and cars vans are personalized and well branded.

Tips for Owning a Starting a WATER IN BOTTLES Company Successfully

It is the duty of businesses to make sure that they put in place plans that will ensure that the business enterprise is successfully work well. The truth is that, irrespective of the type or kind of business you run, your ability to get all the members of your team on same page at all times is among the keys you should successfully run the organization.

As the chief executive officer of a water in bottles production company, it really is your responsibility to give direction to the continuing business. Part of what you should do is to ensure that you create time for office meetings; a right time where challenges, feedback, projections and relevant issues are discussed. The meetings could possibly be daily, once in a week, weekly or once in a month twice. The bottom line is that there should be constant meetings in your organization.

Carrying out appraisals on a regular basis and training your employees can help you run your organization effectively. Encourage your workers to pursue certifications within their various area of specializations; it shall help your organization’s profile and of course it can help the individuals. You can decide to fully or partially sponsor some of the certifications.

Finally, you should keep your doors open for suggestions from users of your team as well as your clients. It is vital to reward excellent overall performance in your organization; it shall go a long way to encourage healthy competition in your organization.

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